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Death by Silo by @gapingvoid | by Geoff Livingston
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Death by Silo by @gapingvoid

Hugh MacLeod Riffs on Marketing in the Round by @ginidietrich and @geoffliving

 

An uncoordinated marketing campaign launch wastes valuable resources. Communicators must integrate across silos to develop strategic multichannel marketing programs. That’s why we wrote Marketing in the Round. Learn more today at marketingintheround.com.

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Uploaded on May 10, 2012