Paid, earned and owned media
'Paid, earned and owned media' is an infographic defining the key elements of those three media types. The infographic was adapted from an original diagram/infographic used by Starbucks & Blast Radius at the 2009 Forrester Marketing Forum www.flickr.com/photos/davidberkowitz/3471916996/.
This infographic was used in the blog post 'Getting to grips with POEM' www.onetoomanymornings.co.uk/getting-to-grips-with-poem/.
(CC) Gavin Llewellyn. www.onetoomanymornings.co.uk. Feel free to use this picture. Please link back to the original picture on Flickr and credit as shown above.