Paid, earned and owned media

'Paid, earned and owned media' is an infographic defining the key elements of those three media types. The infographic was adapted from an original diagram/infographic used by Starbucks & Blast Radius at the 2009 Forrester Marketing Forum www.flickr.com/photos/davidberkowitz/3471916996/.

 

This infographic was used in the blog post 'Getting to grips with POEM' www.onetoomanymornings.co.uk/getting-to-grips-with-poem/.

 

(CC) Gavin Llewellyn. www.onetoomanymornings.co.uk. Feel free to use this picture. Please link back to the original picture on Flickr and credit as shown above.

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Taken on October 6, 2011