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Paid, earned and owned media | by Gavin Llewellyn
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Paid, earned and owned media

'Paid, earned and owned media' is an infographic defining the key elements of those three media types. The infographic was adapted from an original diagram/infographic used by Starbucks & Blast Radius at the 2009 Forrester Marketing Forum


This infographic was used in the blog post 'Getting to grips with POEM'


(CC) Gavin Llewellyn. Feel free to use this picture. Please link back to the original picture on Flickr and credit as shown above.

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Taken on October 6, 2011