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Ten Commandments of Progressive Media | by Gary Hayes
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Ten Commandments of Progressive Media

The Ten Commandments of Progressive Media


I am the future of multi-platform content


You shall have no other media formats before me

You shall not make yourself a transmedia idol

You shall not forsake humanity and it's story for new technological idols

You shall not worship at the waterholes of over funded heritage media

You shall not steal and produce progressive media ideas from those less able to

Honor the consumer by living in and truly understanding their media use

You shall not take progressive media in vain by using it to only advertise traditional content

Remember the importance of game, play and story and keep it social

You shall not call thyself progressive media producer by copying and re-skinning the same linear media onto all platforms

You shall not bear false witness against those endeavour to create real media advances

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Taken on February 9, 2010