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Social-Media-Campaign | by Gary Hayes
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If you embed the image please link to Laurel Papworth AND Gary Hayes - not the flickr image as that is already in the embed! Thanks!


More here - By Gary Hayes and Laurel Papworth - From a presentation I gave at SPAA Fringe on Saturday 25 Oct 2008 in Sydney. Concepts behind this covered in the slides embedded on


* INVOLVE - listen to, live the social web, understand it, this cannot be faked

* CREATE - make relevant content for communities of interest

* DISCUSS - no conversation around it, then the content may as well not exist

* PROMOTE - actively, respectfully, promote the content with the networks

* MEASURE - monitor, iteratively develop and respond or be damned!

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Uploaded on October 26, 2008