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G4C13 Half the Sky Part 1: Design and Impact

Half the Sky Movement: the Game is the latest installment of the landmark transmedia project, which includes the #1 NYT best-selling book and a critically acclaimed primetime PBS series. Over the 3 years of fundraising and production, Games for Change built relationships with 7 of the world’s leading NGOs on women and girl issues that became the direct beneficiaries of the game. Frima Studio, an award-winning Facebook developer, was selected to build the game. With a line-up of blue chip funders and the active support of Zynga.org and Facebook, Games for Change orchestrated one of the most visible and talked about game launches in the space of games for good.

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Taken on June 18, 2013