Kewpie Doll, 1913
The Kewpies are world famous dolls, but few people know they are possibly the first successful attempt of merchandising. Created by illustrator Rose O'Neil in 1909 as characters for a child's page in an american paper, they became an instant editorial hit. In 1913 the 3-dimensional version was created for dolls in many materials and sizes. This one was made of Celluloid plastic. They were a hit as illustrated books, toys, curios and many merchandising articles for decades, what made their creator a very wealthy woman. The name comes from Cupids and you will notice the wing in the back.