I hate this billboard. "Alone Back Crib" is the exact opposite of everything I intend to do when I have babies. Here's the thing--there is no one blanket answer for everyone. For some, babies sleeping in cribs is the right answer. For others, it's co-sleeping, whether in bed with the parents or in a co-sleeper next to the bed, etc etc. I just hate how this promotes parents separating from their infants.