FOC Onitsuka Tiger - Electric Shoe Campaign

Janne Kyttanen and Mads Thomsen have produced a Laser Sintered suggestive creation for the international ad agency Amsterdam Worldwide for its Client Onitsuka Tiger an ASICS™ premium heritage brand. The meter-long shoe called the Electric Light Shoe™ is central to the global Electric Tiger Land campaign for 2008. Images show the Electric Light Shoe with illumination in its full length, as well as in 70 cm and 40 cm sized versions created for Onitsuka Tiger stores world-wide.

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Taken on September 7, 2007
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