F. W. Woolworth & Co. Ltd.
The street frontage of the Regent Street, Kingswood branch of Woolworth's, seen on Sunday 14th July 1974. The restrained and dignified gilt letters on a dark red ground are a late survival. The lettering is correct and the ampersand and the particular form of the "Co. Ltd." are an added pleasure. Soon the street would be vulgarised by a garishly coloured plastic "fascia".
Note that the shop must originally have been made from the ground floors of two houses, whose upper windows have been "sawn off" to accommodate the shop sign.