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Fortune Brainstorm Green 2012

Tuesday, April 17, 2012

Brainstorm Green, Laguna Niguel, CA, USA

 

HOW LONG WILL IT TAKE ELECTRIC CARS TO GO MASS MARKET?

 

Despite the buzz, sales of electric cars in the U.S. are off to a slow start, with only a few thousand Volts and Leafs sold so far. Recent battery problems aren’t helping. What is it going to take to make electric rule the road?

 

Discussion leaders:

David Crane, President and CEO, NRG Energy, Inc.

Robert Bienenfeld, Senior Manager, Environment and Energy Strategy, Product Regulatory Office, American Honda Motor Co.

Stella Li, Senior Vice President, BYD Company Limited

Andy Taylor, Chairman and CEO, Enterprise Holdings

 

Moderator: Brian Dumaine, Fortune

 

Photograph by Stuart Isett/Fortune Brainstorm Green

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Taken on April 17, 2012