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Navigating the FIFA minefield of regulations to avoid ambush marketing during the World Cup.


The following terms are protected by law and may result in legal action from FIFA if your business uses them for promotional purposes:

2010 FIFA World Cup South Africa

2010 FIFA World Cup

FIFA World Cup

World Cup

2010 World Cup

World Cup 2010

South Africa 2010 or SA 2010 or ZA 2010

2010 South Africa

Football World Cup

Soccer World Cup

(or any similiar derivations or combinations thereof)

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Taken on March 10, 2010