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So is it just me or does bicycling' editorial seem to be clocking the bikesphere? Like being relevant, but not really talking to other blogs, just picking up on what they're doing. Say, like, ooooh maybe urban bilking?
I was going to comment on the formula of trotting out the same tired articles over and over again. I know it's the general interest magazine, but 'find more time to ride!' = commute, and 'never bonk!' are so old. Yes, I'm sure they have their ear to the ground, though. Years ago I had an interesting email exchange with the editors. They kept mentioning fixed gear bikes, like 'get a fixed gear bike and work on your spin' or 'see your local shop and get them to help you set up a fixie. So I wrote to them and said 'why not do a feature?' They said 'pass' but when it took off they were on board. So yes, but they'd never advocate plain clothes cycling as it might alienate their advertisers.
Yep. It's the newsstand formula. Place that mag cover next to a fashion mag or other women's mag and note the similarities between the titles. Swap out "have good sex" with "our favorite shoes" or "lose 10 pounds this weekend" with "stop wasting watts."
Compare Bicycling to Cycling Plus or Cycle Sport (both UK products), and you realize how pathetic the
of US cycling mags is. They kowtow to their advertisers in everything they review, every article they publish.
The UK mags have to tread a different line with regard to advertisers, so the reviews tend to be more honest and varied, and their articles seldom repeat over the years. It's worth the $50-100 per annum to subscribe.
oooooooooooh i wished my Felt and I weren't sick. They need to switch cover photographers too. that looks like a cover from '06. - are we that predictable?
@Randomduck There is no firewall between the editorial and advertising. Cyclingnews, isn't any better.
Taken on May 31, 2008
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