2011 Frontiers in Service Conference Plenary Sessions
An international group of academics and business leaders from more than 40 countries came to The Ohio State University’s Fisher College of Business for the 20th Annual Frontiers in Service Conference, June 30 - July 3, 2011.

The conference addressed a variety of topics, including services marketing, services innovation and customer relationship management, among others. Plenary sessions include leaders from companies such as P&G, McDonald's, Nationwide, DSW and Resource Interactive as well as faculty members from universities around the world.

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