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venn diagram mobile game developer profits

Judging by the headlines, one could easily conclude that vast vistas of new commerce for hundreds of thousands (eventually millions) of independent game and application developers have opened up with un-ending wealth creation opportunities for all the players in this new commercial eco-system.

But are mobile game developers making any money off of their games? The dirty little secret is in fact they are not. “Profitability is elusive for the vast majority of developers. Unless you are part of the anointed few that Apple selects to push heavily in the App Store, revenue is hard to come by,” Jason Seldon of Eye Interactive and P4RC (pronounced ‘Park’) points out.


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Taken on February 27, 2012