Francesco Franchi > Collections

IL — Intelligence in lifestyle
Il maschile de 'Il Sole 24 ORE'



IL on facebook


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‘IL—Intelligence in lifestyle’ is a new high-end monthly magazine, geared toward men — but it is also read by women. It is sold together with the newspaper ‘Il Sole 24 ORE’, the leading financial and economic daily newspaper in Italy.
IL is dedicated to contemporary passions and consumptions, and which uses current events as a key to interpret changes in lifestyles.
IL is a magazine that suggests original points of view, unexpected directions and unconventional solutions — that offers more value to the readers’ passions. It provides news, interviews, reportages about the latest trends of lifestyle all around the world.
The idea is trying to talk about “soft” news as if it was “hard” news — in a serious, journalistic way which wants to be at the same time also informative and elegant.
Because of that, the magazine design is the result of the influence of news magazines and fashion, style and glam magazines. One of its strong features is the use of the grid, the typography and the headline design, taking inspiration from the Swiss formalism, and the bold and witty design of the 70s Italian and North European popular magazines. The infographic is an important element as well, because it summarizes the concept of the magazine: giving information, while taking care with the aesthetic and visual look.


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IL winner magazine
at the EUROPEAN DESIGN AWARDS 2009

check:
EDAWARDS 2009

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IL nominated for the In-book entries
for the Magazine and Newspaper Design category
at D&AD Awards 2009

check:
magculture.com/blog/?p=3608#more-3608

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IL winner at SND Malofiej 17 — International Infographic Contest
5 silver medals

check:
Press release

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IL winner of three Awards of Excellence at 11th European Newspaper Award

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iPhone Wallpaper

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Grand Tour

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Analisi grafica
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Analisi grafica

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