FA - TowerCo
FA embarked on a comprehensive brand strategy phase to understand TowerCo's business goals. TowerCo recognized the value in FA's approach to their brand and, upon reviewing initial concepts for a new visual identity, expanded the project to a complete corporate identity program. FA created a new brand for TowerCo, articulating strategy and positioning, and extending the look and feel into marketing collateral, signage, website, and guidelines. The new graphic identity builds on the traditional strengths of the brand and signals TowerCo's commitment to leading the industry in Tower Ownership.