A first stab at an identity for a new BTA-sponsored transportation safety awareness campaign, currently saddled with a pretty bizarre logo. If I was to guess i'd say a logo was part of a grant they were awarded, and thus having a logo may have been more important than what it looked like. Design by committee (BTA-led) also seems a likely culprit.
The various figures are too detailed for this concept to scale down to the small size I usually demand, but with simplified elements I think the concept would work. In any event, it makes some use of the "looking" that the program encourages, and it shows the various users (sorry rollerbladers) and they are all going the same way.
A rather pointless exercise, but it's been bugging me all afternoon. Do I feel any better? I guess so. Comments are welcome.
My response to: