:"ART FORMATS" by Thierry Geoffroy / Colonel / Press Images
www.emergencyrooms.org/formats.html

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Thierry Geoffroy / Colonel most important art work since 2005 is to conceive and activated globally what he calls “ART FORMATS “

Some of this ART FORMATS have been activated in 20 countries . The theoretic ground is in the Manifeste Moving Exhibition from 1989 .

The aim of " Art Formats " is to expand globally critical platforms in response to a world with emergencies that could be treated in time .Some of the most know Art Formats are : "Emergency Room" , "Critical Run " , " Debate Rave" , "Penetration " , "Biennalist " etc ....

www.emergencyrooms.org/formats.html

.An ART FORMAT is constituted on the basis of a formula: the format contains a number of invariable elements that create the framework for the participants and factors that change every time the art format is activated . Besides the variables within the structure of the art format, the relation between the art format, space and time also changes; e.g. An art format put up in a museum would differ slightly from an art format activated in a gallery. Other outward factors that could change the art format could be for instance of political matter: an art format mounted in a totalitarian state would differ from a mounting of the same art format in a democratic state. Art institutions wanting to use an ART FORMAT like Emergency Room must agree to use the original formula i.e. title, the spirit and the methods that Thierry Geoffroy has prescribed.

An art format is an art work in itself. ART FORMAT is related to conceptual art but has an increased focus on becoming widespread and aims to expand into a global artistic movement. As soon as an ART FORMAT has proven successful it can – with permission from and negotiation the artist – be put up an unconditional number of times as long as the formula is respected. Furthermore the art format incorporates psychological and sociological aspects by virtue of the relations arising between the participants. Thus an ART FORMAT becomes a frame of interaction, form and expression, both visually and socially.

The concept 'ART FORMAT is developed by the French-Danish conceptual artist, Thierry Geoffroy (also known as Colonel) that has worked since 1989 with the elaboration of the art format as an artistic frame. Through his experience with TV productions for Danish National Television, Geoffroy was inspired to apply the format's power of creating to the art scene and thus create an art form that resembles the TV-format designed for propagation, distribution and global interest. Thierry Geoffroy says in an interview “ I am interest in the methodology of the TV formats but I highly disagree with TV format aim like they are now , they based on elimination spirit of hate with a smiley , I even find them responsible for global Apathy “ ... “ . “Some of my ART FORMAT are really unpopular
like making people run and debate at the same time about embarrassing untrendy questions “ .

Geoffroy's art formats involve several hundred participants and are based on a sociological and psychological starting point concerning debate and collaboration....Thierry Geoffroy is also adamant that contemporary artists and their audience have an obligation to confront current themes – emergencies – before it is too late. This is especially visible in the Emergency Room format and the Critical Run format in which the participants train their ability to think critically and through the format reach the mass audience.
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