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Trust can be naturally attributed to relationships between people. It can be demonstrated that humans have a natural disposition to trust and to judge trustworthiness that can be traced to the neurobiological structure and activity of a human brain, and can be altered e.g. by the application of oxytocin.


Conceptually, trust is also attributable to relationships within and between social groups (families, friends, communities, organisations, companies, nations etc.).


When it comes to relationship between people and technology, the attribution of trust is a matter of dispute. One of key current challenges in the social sciences is to re-think how the rapid progress of technology impacted on constructs such as trust. This is specifically true for information technology that dramatically alters causation in social system.


In the social sciences, the subtleties of trust are a subject of ongoing research. In sociology and psychology the degree to which one party trusts another is a measure of belief in the honesty, fairness, or benevolence of another party. The term "confidence" is more appropriate for a belief in the competence of the other party. Based on the most recent research, a failure in trust may be forgiven more easily if it is interpreted as a failure of competence rather than a lack of benevolence or honesty.


In economics trust is often conceptualized as reliability in transactions.


In all cases trust is a heuristic decision rule, allowing the human to deal with complexities that would require unrealistic effort in rational reasoning.


#247 in a series for one photo a day for a year


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Taken on October 4, 2010