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Impress Refrigerator by Ben de la Roche - Electrolux Design Lab 2012 semi-finalist

Country: New Zealand

Designer: Ben de la Roche

School: Massey University


How many times have you put left overs in the fridge and forgotten about them, only to come back a week later and find them spoiled? Impress completely transforms the way we refrigerate. Impress is a refrigeration wall that holds your food and drinks for you, out in the open and not behind closed doors so you will always remember the lunch you prepared for work or find that midnight snack with ease. Also, Impress refrigerator does not refrigerate when there is nothing in it and uses less power the fewer items are pressed into it. Waste no more leftovers, waste less space and save more money with Impress.

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Taken on July 16, 2012