Helvetica Trade Advertising 02

Print design and production

Volume 2 - Issue 6, 1966

From the archive of Michael Hernan [FontGroup]


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  • InformationWorkshop 5y

    If you have a Netflix subscription, you can go right now and instantly watch the very cool documentary called "Helvetica" on your computer, TiVo, PS3, Xbox360, iPhone or iPad.
  • Brian Bauer 5y

    what's "a grot"? -- guy #4
  • ekusupo 5y

    Grot = Grotesque.
    Somewhat interchangeable term with 'Sans Serif'.
    The Type Founder Stephenson Blake's 'Grotesque No. 7' is a great example

    A selection can be seen here:

  • Colin Fahrion 5y

    *all sexist men from the 1960s in marketing
  • Ken Zirkel 5y

    Don Draper would love it.
  • Stanton Champion 5y

    Absolutely fantastic. It's a shame that Flickr defaults to Arial.
  • glebec 5y

    “Helvetica, of course! Oh, and I’m not a *man, I’m a woman, SEE? How very 1960s half-sexist of us.” Hahahahahaha, this is pretty choice.
  • Steve McFarland 5y

    What about the asterisk itself, everyone? I've never seen it before! Was that Linotype's original version, with the center knocked out? These days all my Helveticas are a five-point star.
  • kestrel272000 5y

    Yes, what's up with that asterisk? I don't believe it's a wildcard – that'd be too much computerese for a type advert in 1966, surely? Is there a section missing, perhaps?

    What interests me more is why there had to be two awkwardly-and-unnecessarily-hyphenated words in the copy - "en-hances the legibility" (!) and "intrin-sic" (beauty). Eh? Both the phrases – "enhances the legibility." and "intrinsic beauty." would fit on one line, so why ugly it up like that?
  • Joseph Hurtado 5y

    An still going strong, quite a find indeed.
  • ekusupo 5y

    Asterisk - is at the end of 'Helvetica of course'.
  • kestrel272000 5y

    @ekusupo - Aha! Thanks! That makes more sense...
  • Luke Jones 5y

    This is awesome. Loving the woman.
  • devin keane 5y

    It annoys me an ad for Helvetica was done by somebody who didn't hang the quotes.
  • seven2521 5y

    when i grow up, i want to be a print man.
  • Randy Reddig 5y

  • urnomesat 5y

    Look for the poster of the original "Ocean's Eleven" film. It's quite similar.
  • ekusupo 5y

    Randy Reddig thanks for that! - But what will you do since Arial is your only font?
  • Daniel Campos 5y

  • Pedro Moura 5y

    great look & feel for the "print men"...
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