of Measuremap, the new alpha-stage tool from Adaptive Path. they're the firm that helped with the redesign of Bplgger; MM has some of the same flavor. it's kinda like biofeedback for bloggers: you register your blog and you can see your stats in realtime - how many visitors, how many links, etc. etc. It makes metadata visible for individual bloggers to see and browse for themselves, as opposed to the aggregated, more report-style data published by companies such as Technorati (in which I'm an investr/advisr).