Live Happily 2012 (not realised)

A situation by Edwin Stolk in collaboration with Incubate Festival, Fontys University of Applied Sciences in Tilburg and local corporations as Renova BMW in the Tilburg area.

By the organisation of Incubate festival I was asked to develop a proposal for the open source expo during Incubate 2012. The organizers of the Open Source Expo intended to attract at least 200 artists who would deliver diverse artworks for the exhibition. The artists delivered their work without payment. The exhibition was made and arranged by the curator of the festival. The location for the show, the big 'koepelhal' in the centre of Tilburg, had no admission fee so was free for the audience to visit.

Because I imagined that the atmosphere of so much art in this big hall will feel like a real art fair, I decided to use the corporate language we witness at these fairs to intervene in the exhibition. My special focus went out to the intentions of the artists who agreed to exhibit their work for free in an unknown context. The best place for my intervention to appear was the space in-between the art objects.

To do so I proposed to build a booth like the famous coffee brand does on art fairs. This time .ORG was the brandname in the red square and offered their ideological view well presented by representatives of The organisation to the visitors of the exhibition. People would be offered a free membership to The organisation. In the booth 10 artist names were announced and nominated for a special .ORG art prize. The young talented winner could get besides the honour, a sparkling white car which was exhibited during the whole show. The car was made of a brand which is also highly involved in the art world.

During the show artists would be able to present their statements in the booth and would be interviewed by Fontys students about their intentions to participate. In the booth there were also headsets available which could take you on a guided tour through the exhibition.

In the end of June 2012 I decided to cancel the development of the project because the promised budget for realisation was missing. Other attempts to gain resources failed. The exhibition of artworks by more than 200 artists continued without the intervention; Live Happily.
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