The use of stories – such as short documentary films, infographics, media stories, and maps – to convey global issues is increasingly popular, yet few organizations are able to invest the time and energy needed to develop an emotionally compelling and visually expressive story. Storytelling is serious business: Stories can more effectively reach a target audience by enhancing their enjoyment, retention, and understanding of these global issues. In an increasingly complicated world, how are the purveyors of these stories crafting memorable narratives around key development priorities such as population trends, resilience, climate change, and economic well-being? In true storytelling tradition, the panelists tell stories about the business of storytelling in an interactive and engaging session.

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