Mad Men & Mad Women Party
On February 25, 2011, the Duke University Libraries and Duke Marketing Club hosted "Mad Men & Mad Women: The Library Party," inspired by the popular AMC television show. For one night, Duke's main campus library was transformed into the headquarters of the Sterling, Cooper, Perkins, Bostock Advertising Agency. Approximately 3,000 students, faculty, staff, alumni, and other members of the Duke community dressed in their best vintage duds and enjoyed a night of seriously professional fun, featuring the sounds of Sinatra in the von der Heyden Pavilion and Motown dance music in the LINK. Vintage ads from the Libraries' Hartman Center for Sales, Advertising, & Marketing History decked the library walls, and TV commercials from the Libraries' AdViews digital collection appeared on the LINK media wall. Early guests received skinny ties and faux pearl necklaces. The event brought together people from across the University to do one thing: "Party like it's 1965!"
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