In an all-embracing computer or digital age when increasing number of people have started forgetting writing mails on a paper this advertisement reminds us the importance in terms of expressing emotions in those letters written with pen. The advertisement is really touching and strikes emotion provoking strings. The advertisement is showing a letter embracing a woman and the depiction to emphasize emotion filled letter is simply unparallel.
The presentation of the advertisement is undoubtedly very expressive and simple, which is capable of touching some soft corners of human being. The advertisement was launched by Australia Post. The copy of the ad reads, ‘if you really want to touch some one, send them a letter’. The ad was created by M&C Saatchi, Melbourne.