spo0ky / Rattex / NIKE IAM1 (Collaboration)
Anne-Sophie Leens aka spo0ky created this set of images to illustrate the concept of Rattex's track, AirMaxin'. The track is about Rattex's desire to succeed, despite the limiting expectations some township people try to force upon him.
Rattex uses his new Nikes as a metaphor for 'making it' - they are a symbol of success, but also represent the daily hustle to survive and escape the forces that are trying to hold him back.
'Movement' is an essential part of any journey. Anne-Sophie's images show Rattex in series of dynamic situations which are distilled metaphors for overcoming the negative aspects of his environment that are trying to hold him back - there are always obstacles in his path, but by making the right choices with constant purpose, he stay on the right path.