You're the head of a highly secretive company.
You're known for being temperamental and very mysterious.
The goods your company produces are highly popular, but they're developed in secret.
When they're introduced, they're invariably accompanied by much anticipation, a media blitz, and fans worldwide salivating over the newest products.
Who are you?
(The lower image is one I saw on CNET, taken during the Macworld keynote. Immediately it reminded me of the Wonkavision scene in Willy Wonka and the Chocolate Factory, which led to this silliness.)