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The Social Business Continuum

My depiction of the strategic application of social media to business activities. Specifically, we've learned how the internal, extranet, and external aspects of social media are all part of a connected continuum. Having this more mature perspective is a key insight and it lets us organize far better and more effectively for social media marketing, Social CRM, Enterprise 2.0, and all the other concerns we engage in with enterprise social media.


For more information, please read my writings on this topic:


- Communicating the Value of Social Business


- Social Business: A Case for Disruptive Transformation


- Organizing for Social Business: The Issues


- Introducing the Social Business Unit


- The Social Business Landscape


- Social Business and CIOs: A Series

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Uploaded on May 25, 2011