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The Emergence and Rise of Mass Social Media

I write about social media displacing traditional media and define some ground rules for social media.


Read it here in Social Media Goes Mainstream.


Social Media Ground Rules:


* Communication in the form of conversation, not monologue.

* Participants in social media are people, not organizations.

* Honesty and transparency are core values.

* It's all about pull, not push.

* Distribution instead of centralization.

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Uploaded on January 29, 2007