The Emergence and Rise of Mass Social Media
I write about social media displacing traditional media and define some ground rules for social media.
Read it here in Social Media Goes Mainstream.
Social Media Ground Rules:
* Communication in the form of conversation, not monologue.
* Participants in social media are people, not organizations.
* Honesty and transparency are core values.
* It's all about pull, not push.
* Distribution instead of centralization.