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State of Social Business Adoption | by Dion Hinchcliffe
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State of Social Business Adoption

As I look back, it's clear that we've now have more and better data points captured this year than ever before. There's little doubt now about the big picture: Social media is now being used in en masse for marketing, sales, operations, customer care, supply chain, and amongst our workforces. Yet the while the benefits are clearly uneven -- some companies are achieving truly stand-out ROI while others only see minor incremental value -- the trend is literally all in one direction: Social media adoption is growing steadily and is now used in the majority of organizations today in some capacity.


Last year, I benchmarked all the available data on social media adoption vs. social business, and it was obvious that businesses were about 2-4 years behind the rest of the world in adoption. The leading edge of this graph has not changed much this year, but the lagging end seems to have. A wealth of studies have emerged this year to show that social media not only has a firm footing in most organizations, but has become top of mind for C-level executives.


Related: Is it time for a C-level social media executive?




The leading indicators of social business maturity in 2012


See Also


Enterprise 2.0 a bright spot for software in 2012 | ZDNet


The Social Enterprise: A Case For Disruptive Transformation | Collaboratory


The Operations of a Social Business | Collaboratory


Moving Beyond Systems of Record to Systems of Engagement | Collaboratory


Six Strategies to Optimize Your Social Business Efforts | Collaboratory


Getting to Effective Social Business Results: Applying Culture Change | Collaboratory


Is it time for a C-level social media executive? | ZDNet


Social Business By Design | Amazon Hardcover (John Wiley & Sons, 2012)

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Uploaded on March 10, 2014