Enough is Enough: Yemi Adamolekun, Executive Director of Enough is Enough Nigeria
Yemi Adamolekun is the executive director of Enough is Enough Nigeria (EiE), a coalition of individuals and youth-led organisations committed to instituting a culture of good governance and public accountability in Nigeria. They aim to use advocacy and activism to mobilise young people as responsible citizens.
Nigerian politicians actively used mobile technology and social media in their 2011 election campaigns, sending bulk text and voice messages in unprecedented numbers. President Goodluck Jonathan declared his intention to run on Facebook and subsequently became the second most 'liked' head of state in the world after US president Barack Obama.
In an effort to capture the impact of this phenomenon, a Social Media Tracking Centre was established by a coalition of government and non-government partners - including EiE. The project was funded in part through support from DFID.
"We decided to try to get young Nigerian people registered to vote and talking about the elections, and we came up with the idea of RSVP - Register, Select, Vote and Protect.
"Nigerians under 30 make up 70% of the population. As of July this year, there were 5 million Nigerians on Facebook in Nigeria. We thought if we can reach only 5% of them and are able to influence and inform them, then the multiplier effect could be huge."
"The social media monitoring centre came out of a meeting that we had with INEC (the Nigerian Independent Election Commission). They agreed to set up a Twitter and Facebook account, and then we arranged about 15 volunteers to monitor what people were saying about the elections online during the course of the vote.
"Two of our team also came up with a mobile phone app called ReVoda, based on linking people's voter numbers with their phone numbers. We had about 10000 downloads of the app in about three weeks, and received about 3000 reports. We're now trying to see if we can get this used in Ghana's upcoming elections in December".
Enough is Enough has been supported by Omidyar Network, with whom DFID is co-hosting the Open Up! conference in London in December. Yemi will be speaking at Open Up! and you can follow the event via www.openup12.org or #openup12.
Picture: Russell Watkins/Department for International Development
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