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Facebook, texting and tomatoes

The Shujaaz comics and radio shows cover a broad range of issues which are designed to help young people in Kenya improve their lives.

 

Lots of these young people send SMS messages (Shujaaz HQ receives about 500 a week) commenting on the content of the comics and radio programmes, asking follow-up questions and sharing ideas. And more than 1,000 new friends sign up with DJ B – one of Shujaaz's fictional characters – on Facebook each month.

 

Shujaaz fan, Paul from Naivasha, Kenya, says: "Big ups ShujaazFM. Imagine we’ve leased a small farm. I’ve tried out the new variety sweet potato and it’s doing very well. When they mature I will harvest. Thanks DJ B!"

 

And Jeff Muthama contacted Shujaaz to say: "Guys, I had five sacks and I planted one tomato in each sack. We harvested so much that for two good months, we did not have to buy any tomatoes."

 

Background

 

Find out more about award-winning multimedia project Shujaaz: www.dfid.gov.uk/shujaaz

 

Or visit www.dfid.gov.uk/globalhunger to learn about the Global Hunger Event which aims to step up efforts to improve nutrition and reduce the rate of stunting among the world's poorest children between now and the next Olympics in 2016.

 

Picture: Shujaaz

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Uploaded on August 9, 2012