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A top banner invites the Netflix user to rate recent returns. A clear Call to Action to rate is important because ratings information is central to the underlying recommendation engine

 

Designing Web Interfaces, by Bill Scott and Theresa Neil, Copyright 2009 Bill Scott and Theresa Neil, 978-0-596-51625-3

 

www.designingwebinterfaces.com

 

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Taken on December 19, 2008