Lifestyle Boards/Moodboards/Market Research
S2 pupils really take to this task. They are introduced to the notion that designers must attend to the requirements of their target users. They collect images from magazines that consider areas such as: leisure, sport, holidays, entertainment, interior design, hobbies/recreation, architecture, gadgets and so on.
In no time they produce amazing imge boards that will then inform the initial ideas that follow.
Next the must relate, in written terms, how their chosen images convey the lifestyle of the target user they are trying to capture. Post-it notes come in handy at this point any a variety of colours helps with the coding system we promote.