new icn messageflickr-free-ic3d pan white
Winston-Salem State University - logo | by deftgurl
Back to photostream

Winston-Salem State University - logo

Winston-Salem State University

Re-branding campaign, print, billboards, direct mail

 

Agency: OTM Partners

Associate Creative Director: Woodie Anderson

Art direction, design: Woodie Anderson

(refinement of existing logo)

 

 

 

This branding initiative included refinement of the existing WSSU logo and creation and implementation of a university-wide branding style guide. The finalized campaign was recognized with several Service Industry Advertising Awards.

 

After the success of the initial branding initiative, a targeted recruitment campaign was developed for the WSSU Evening-Weekend College. The campaign ncluded newspaper ads, local radio spots and a micro-site related to on-campus open-house events. Overall enrollment in the university went up 17 percent as a direct result of both campaigns.

 

900 views
0 faves
0 comments
Taken on August 21, 2010