Market Ajuma, Seoul
A sweetcorn-selling ajuma in a market in the Geumho district of Seoul, South Korea.
Traditionally females in Korea are branded an ‘ajuma’ from the time they are married, but in modern day Korea some younger wives may be insulted by this label. It is sometime difficult to tell ajumas apart as they all have a generic look – short permed hair, light floral clothing with elasticated pants, tattooed/drawn eyebrows & a fondness for wearing visors. There’s a big difference between rich & poor ajumas; rich ajumas play golf, send their kids to study abroad & have expensive handbags whereas less moneyed ajumas may be seen, as here, manning food stalls in local markets or bulling through the crowd in busy subway stations.
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