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Some things don't change

Some things will change and some things won’t. Customers won’t always want any one product or service. They won’t always want iPads. But they will always want great experiences, great service, convenience, selection, low prices and fast delivery. A customer-focused company knows what its customers care about and builds capabilities and strategies that reinforce its advantages over time.

 

The Connected Company.

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Taken on November 12, 2011