Creative disruption

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    The business environment is being disrupted by fast-moving innovators.

    In the last few years we have seen some dramatic changes in the business world. Very young companies, such as Amazon, Google, Apple and Facebook are achieving startling growth and are disrupting entire industries.

    To competitors, it may seem that these companies are growing at impossible rates. These recent startups seem to defy the laws of nature. How can they grow so fast?

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