Since pods are inherently modular, it’s easier to scale them up to meet increases in demand. There’s a huge amount of tacit experience in each pod, because each pod is like a tiny fractal snapshot of the entire business – focused on customer value instead of a specialized task or functional process step.
This means that when it’s time to scale up a particular service, a pod that has, for example, seven people, can reproduce itself by dividing into two pods which can bring on new members with minimal growing pains.
This kind of growth system is not new. It’s been a standard practice in knowledge-intensive professions for hundreds of years. When a job requires a lot of experience and creativity, people learn by apprenticing themselves to others who are more experienced, and they learn by doing. Think of a medical intern in a hospital, or the patrol cops in your favorite police drama. They always team up the rookie cop with the experienced veteran so the new cop can learn the ropes.