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UK - London 2012 - Olympic Park - Agitos sq | by Darrell Godliman
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UK - London 2012 - Olympic Park - Agitos sq

Detail of the Basketball Arena showing the Paralympic logo, the Agitos. During the ten days between the Olympic Games ending and the Paralympic Games starting the whole site had to be 're-branded', not to mention replacing all the various logos adorning famous London landmarks.

 

From Wikipedia : "The symbol of the Paralympic Games is composed of three "agitos", coloured red, blue, and green, encircling a single point, on a white field. The agito ("I move" in Latin) is a symbol of movement in the shape of an asymmetrical crescent. The Paralympic symbol was created by the Scholz & Friends agency and approved in April 2003.

 

The colours of the agitos with the white background stand for the three colours that are most widely represented in national flags around the world. The three agitos encircle a centre point, to emphasize "the role that the International Paralympic Committee (IPC) has of bringing athletes from all corners of the world together and enabling them to compete". The shape also symbolises the Paralympic vision "To Enable Paralympic Athletes to Achieve Sporting Excellence and to Inspire and Excite the World".

 

This Paralympic symbol was first used in publications and other products in 2003. Due to limited time before the 2004 Paralympic Summer Games in Athens, the new symbol was not used by participating delegations during the Games. At the 2004 Closing Ceremony however, the flag that was handed over to Beijing had the new symbol. The symbol was first used in a Paralympic emblem at the 2006 Paralympic Winter Games in Torino."

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Taken on August 30, 2012