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Le Reflet

Design by Fabrice Praeger.


"For a restaurant in Paris called "Le Reflet" : this restaurant wanted to be THE restaurant of cinema and is called "le reflet" because it's associated with the famous Cinema "Les Reflets" (the cinema "les reflets" is front of the restaurant "le reflet").


Objective : to make famous, a new restaurant : the design was so unuseless, that people came in the restaurant and asked : "we want to see (and get) your very famous buisness card".

In a very small place, the card become 2D to 3D, with an optical effect that makes an echo to the name of the restaurant "Le Reflet".""


-Fabrice Praeger

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Taken on May 12, 2007