2009/01: Creative Mornings | NAKED
On January 9th, 2009, Anjeli Sharma Sr. Strategist at Naked, spoke on how Packaging plays a crucial role in the communications mix, acting as the core essence of the brand, both on shelf and after purchase. Once at shelf, the package has less than three seconds to grab people’s attention, amidst a slew of competition, shelf talkers and sales prices. Despite it’s importance, the package becomes a means of slapping on extensive messaging, leaving it ineffective and confusing to people. This talk explore d the role of packaging design in communications planning and why it is so important to get it right!

The event was generously hosted by Naked. Our virtual guest of the month was Joey Roth, mastermind behind the fabulous Sorapot.


Breakfast was sponsored by Iridesco, the creators of Harvest, a web-based time-tracking and invoicing application and Co-op, a casual communication tool to help small teams work together better.

Water was sponsored by Tap'd NY.
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