Status Is Everything
“Status Is Everything” Social Marketing Campaign Targets
Young African American Gay Men In Newark.

The “Status Is Everything” campaign is designed to provide referrals to partnering local HIV testing centers in Newark that are preferred by young African American gay men and offer confidential and convenient testing services. A testing candidate will be able to receive referral services through their mobile device, online at www.StatusIsEverything.org, or through the New Jersey hotline 1-866-HIV-CHECK. A thorough evaluation will be conducted by the HIV Prevention Community Planning Support and Development Initiative of Rutgers University.
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