Mothers with Kit Yamoyo vouchers in Siachitema
As a part of the launch and marketing strategy for the new Kit Yamoyo, mothers are given vouchers during awareness raising session in the target communities. These sessions are run buy promoters which the project has recruited and trained.
The vouchers can be exchanged for a kit at a registered retailer. The retailer then redeems the voucher using their mobile phone.
Location: Siachitema, Southern Province, Zambia
Image credit: Simon Berry