Coke Side of Life: Coca-Cola Art Remix

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    Since its early days, Coca-Cola has played an eminent role in the visual culture of several generations.
    By continually challenging artists and agencies to create images for its wide range of communication, Coca-Cola also functioned as a catalyst for creative expressions, right ideas at the right time…

    The original Coca-Cola illustrations were drawn by masters as Haddon Sundblom or Gil Elvgren with their loving, magical touch. Some of the early Coke images are playful, romantic, cartoony, imaginative; others are trendy and stylized but they are always signs of their times.

    The concept of the Remix project is simple. Every selected artist makes a “Coke Side of Life” Remix of historic Coca-Cola visuals and creates a new visual inspired by the brand and its soul, a thematic interpretation.


    013a, Romania, Europe * Adhemas, Brazil, South America * Büro Destruct, Swiss, Europe * CaosCC, Spain, Europe * Creative XL, India, Asia * DJ Spinbalon, Venezuale, South America * Extraverage / Drezign, Hungary, Europe * Fung Wee Lim, Canada, North America * Idokungfoo, Japan, Asia * Imny, USA, North America * Pixecute, Indonesia, Asia * Rex, South Africa, Africa * Serge Mienandi, Senegal, Africa * The Designers Republic, UK, Europe * Vault 49, USA, North America


    Peter Schelstraete, Global Brand Manager
    Craig * Christenson, Senior Brand Manager * Marc Mathieu, Senior Vice-President Global Brand Marketing & Creative Excellence * Special Thanks to Phil Mooney, Ted Ryan & Jamal Booker, Collections Development/Archives Department


    Wouter De Coster, Creative Director * Jean-Philippe Noterman, Managing Director * Fred Feyfer, Art Director * Contact:


    RockAndRoll Agency (RRA) is a full-cycle communication agency offering marketing services, strategic development and art direction. RRA was founded in 2003 in Brussels by Jean-Philippe Noterman and Wouter De Coster.
    Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RRA, they worked together for 5 years in the publishing and communication business. Their work has earned them a lot of industry recognition.
    RockAndRoll Agency has worked for clients as various as The Coca-Cola Group, Procter & Gamble, Motorola, W Hotels, Levi’s, Tommy Hilfiger, Fratini Group, Schott NYC, Pepe Jeans London, Nokia, Colombus Communications…
    For the Coke Side of Life Remix Art Gallery, RockAndRoll Agency creatively managed 15 artists/agencies/collectives from around the world.

    Coca-Cola Art Website:
    YouTube Channel:

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