"No matter how hard you hug your money, it never hugs you back."
Promotional Photo for a project we did with Glasgow's 'Prince and Princess of Wales Hospice'.
Our concept was a city wide awareness project to re-brand the hospice as a centre of positivity and support.
We had 3 aims: 1) To encourage people to support one another through hugging, wear a badge and show yourself as willing to offer support to a stranger. 2) Create awareness of the Hospice as a charity and generate income through badge sales and through monthly/yearly fundraising events. 3) Translate and relocate the Hospice service out into the city through site specific support groups- e.g. a voluntary donation based counseling service after seeing an emotional film at the independent cinema to discuss any issues raised in the film.