American Craft Beer Week 2017
“Raise a pint to freedom!
For the twelfth consecutive year, the [U.S.] Brewers Association has declared American Craft Beer Week (ACBW), a nationwide celebration of the small and independent craft brewers that make America’s beer culture so exceptional. The weeklong celebration provides a platform for craft brewers and beer lovers to celebrate craft beer.
From Monday, May 15 – Sunday, May 21, 2017, brewers across all 50 states will hold events including exclusive brewery tours, special craft beer releases, food and beer pairings, tap takeovers, and more. [...]
ACBW provides hundreds of thousands of beer lovers the opportunity to visit and support their local brewery and beer businesses. It’s the perfect time to recognize the ingenuity of the small and independent craft breweries that have made America’s beer culture the richest in the world. [...]
Visit the official American Craft Beer Week event calendar on CraftBeer.com for a full – and growing – list of local celebrations in all 50 states.”
---> American craft beer exceptionalism. "Raise a pint to freedom"? Really? Whose/what freedom? How does this week promote freedom?
In this age of Trump, must the rest of us denigrate others to promote ourselves? Could not the press release have been written more modestly without losing the gist: "It’s the perfect time to recognize the ingenuity of the small and independent craft breweries that have made America’s beer culture ONE [emphasis mine] of the richest in the world."?
There is American beer and, in some cases, even exceptional American beer. During those seven days in May, I and many will be celebrating that (and do so, in fact, every week).
Be proud but don't wrap commerce in a flag. Skip the faux patriotism.
Image uploaded —and commentary— by Yours For Good Fermentables.com.
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