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Sisson talks craft beer biz | by Thomas Cizauskas
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Sisson talks craft beer biz

Hugh Sisson —founder and principal owner of Heavy Seas Brewing (of Baltimore, Maryland)— presents information about the current state of the 'craft' brewing business, to the sales staff of Select Wines, Inc., a beer/wine wholesaler, in ...

 

Chantilly, Virginia.

5 October 2015.

 

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Total 'craft' beer volume in the U.S. in 2014 = 21.94 million barrels.

 

Of that,

5.3% was produced by brewpubs (restaurant-breweries)

14.4% by microbreweries (producing fewer than 15,000 barrels per year)

80.2% by regionals (between 15,000 barrels and 6 million barrels per year)

 

Thus, regional 'craft' breweries, although only 4% of the number of 'craft' breweries (~138 out of 3,464), produced 80% of all 'craft' beer in 2014.

 

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The [U.S.] Brewers Association defines 'craft' brewery as:

 

⊲ Small

Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships.

 

⊲ Independent

Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer.

 

⊲ Traditional

A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.

 

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Photo by Yours For Good Fermentables.com.

Commercial use requires explicit permission, as per Creative Commons.

 

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Uploaded on October 7, 2015