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Darth Vader getting schooled about Japan's keitai culture

An ad for AU, which is a mobile carrier in Japan. During the launch of Star Wars 3, AU launched a mobile Star Wars site with ringtone and wallpaper downloads.

 

This display is at AU's KDDI Designing Studio in Harajuku. www.kds.kddi.com/

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Taken on February 6, 2005